{"id":1234,"date":"2025-09-27T19:27:29","date_gmt":"2025-09-27T19:27:29","guid":{"rendered":"https:\/\/seotoolzz.com\/blog\/?p=1234"},"modified":"2025-10-02T18:33:41","modified_gmt":"2025-10-02T18:33:41","slug":"how-to-do-keyword-research-for-seo","status":"publish","type":"post","link":"https:\/\/seotoolzz.com\/blog\/how-to-do-keyword-research-for-seo\/","title":{"rendered":"How to Do Keyword Research for SEO: A Complete Guide"},"content":{"rendered":"\n<p>Keyword research is the foundation of a successful SEO strategy. Without understanding what your target audience is searching for, your content, products, or services may remain invisible online. In this comprehensive guide, we\u2019ll walk you through everything you need to know about keyword research from the basics to advanced techniques, to help you boost your search rankings and attract the right visitors.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seotoolzz.com\/blog\/how-to-do-keyword-research-for-seo\/#What_is_Keyword_Research\" >What is Keyword Research?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seotoolzz.com\/blog\/how-to-do-keyword-research-for-seo\/#Why_is_Keyword_Research_Important_for_SEO\" >Why is Keyword Research Important for SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seotoolzz.com\/blog\/how-to-do-keyword-research-for-seo\/#Drives_Targeted_Traffic\" >Drives Targeted Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seotoolzz.com\/blog\/how-to-do-keyword-research-for-seo\/#Guides_Content_Strategy\" >Guides Content Strategy:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seotoolzz.com\/blog\/how-to-do-keyword-research-for-seo\/#Improves_Search_Rankings\" >Improves Search Rankings:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seotoolzz.com\/blog\/how-to-do-keyword-research-for-seo\/#Identifies_Market_Trends\" >Identifies Market Trends:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seotoolzz.com\/blog\/how-to-do-keyword-research-for-seo\/#Supports_Paid_Advertising\" >Supports Paid Advertising:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seotoolzz.com\/blog\/how-to-do-keyword-research-for-seo\/#Types_of_Keywords\" >Types of Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seotoolzz.com\/blog\/how-to-do-keyword-research-for-seo\/#How_to_Do_Keyword_Research_for_SEO_Step-by-Step\" >How to Do Keyword Research for SEO: Step-by-Step<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seotoolzz.com\/blog\/how-to-do-keyword-research-for-seo\/#Step_1_Define_Your_Goals_and_Audience\" >Step 1: Define Your Goals and Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seotoolzz.com\/blog\/how-to-do-keyword-research-for-seo\/#Step_2_Brainstorm_Seed_Keywords\" >Step 2: Brainstorm Seed Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seotoolzz.com\/blog\/how-to-do-keyword-research-for-seo\/#Step_3_Use_Keyword_Research_Tools\" >Step 3: Use Keyword Research Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seotoolzz.com\/blog\/how-to-do-keyword-research-for-seo\/#Step_4_Analyze_Search_Intent\" >Step 4: Analyze Search Intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seotoolzz.com\/blog\/how-to-do-keyword-research-for-seo\/#Step_5_Evaluate_Keyword_Metrics\" >Step 5: Evaluate Keyword Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seotoolzz.com\/blog\/how-to-do-keyword-research-for-seo\/#Step_6_Find_Long-Tail_Keywords\" >Step 6: Find Long-Tail Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/seotoolzz.com\/blog\/how-to-do-keyword-research-for-seo\/#Step_7_Analyze_Competitors_Keywords\" >Step 7: Analyze Competitors\u2019 Keywords<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/seotoolzz.com\/blog\/how-to-do-keyword-research-for-seo\/#How_to_Choose_the_Right_Keywords\" >How to Choose the Right Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/seotoolzz.com\/blog\/how-to-do-keyword-research-for-seo\/#Common_Keyword_Research_Mistakes_to_Avoid\" >Common Keyword Research Mistakes to Avoid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/seotoolzz.com\/blog\/how-to-do-keyword-research-for-seo\/#Advanced_Keyword_Research_Tips\" >Advanced Keyword Research Tips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/seotoolzz.com\/blog\/how-to-do-keyword-research-for-seo\/#How_to_Organize_and_Track_Your_Keywords\" >How to Organize and Track Your Keywords<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Keyword_Research\"><\/span><strong>What is Keyword Research?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Keyword research is the process of discovering and analyzing the search terms that people enter into search engines like Google. These keywords help content creators and marketers understand what topics are popular, how competitive those topics are, and which phrases are most likely to drive targeted traffic to a website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_Keyword_Research_Important_for_SEO\"><\/span><strong>Why is Keyword Research Important for SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Drives_Targeted_Traffic\"><\/span>Drives Targeted Traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>By optimizing content for keywords people are searching for, you attract visitors who are genuinely interested in your offerings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Guides_Content_Strategy\"><\/span>Guides Content Strategy:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Keywords reveal what your audience cares about, helping you create relevant and valuable content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Improves_Search_Rankings\"><\/span>Improves Search Rankings:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Using the right keywords increases your chances of ranking higher in search engine results pages (SERPs).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Identifies_Market_Trends\"><\/span>Identifies Market Trends:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Regular keyword research helps you stay ahead of changes in consumer behavior and search trends.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Supports_Paid_Advertising\"><\/span>Supports Paid Advertising:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Keywords are also essential for <a href=\"https:\/\/www.wordstream.com\/ppc\">pay-per-click (PPC) campaigns<\/a>, making research valuable for both organic and paid marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Keywords\"><\/span><strong>Types of Keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Understanding keyword types helps tailor your SEO strategy effectively.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/seotoolzz.com\/blog\/short-tail-keyword\/\">Short Tail Keywords<\/a>:<\/strong> These are broad and generic. They have high search volume but are very competitive.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/seotoolzz.com\/blog\/long-tail-keyword\/\">Long Tail Keywords<\/a>:<\/strong> More specific and usually longer phrases. Lower search volume but higher conversion rates.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/seotoolzz.com\/blog\/what-is-lsi-keyword-in-seo\/\">LSI (Latent Semantic Indexing) Keywords<\/a>:<\/strong> Related keywords or synonyms that help <a href=\"https:\/\/seotoolzz.com\/blog\/how-search-engines-work\/\">search engines work<\/a> properly to understand content context.<\/li>\n\n\n\n<li><strong>Geo-Targeted Keywords:<\/strong> Keywords that include location<\/li>\n\n\n\n<li><strong>Branded Keywords:<\/strong> Include brand names or product names.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Do_Keyword_Research_for_SEO_Step-by-Step\"><\/span><strong>How to Do Keyword Research for SEO: Step-by-Step<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>while working on <a href=\"https:\/\/seotoolzz.com\/blog\/how-to-do-keyword-research-for-seo\/\">researching keywords for SEO<\/a>, you should follow a few simple but important point in mind.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Define_Your_Goals_and_Audience\"><\/span><strong>Step 1: Define Your Goals and Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before starting, clearly define what you want to achieve (e.g., increasing traffic, improving sales, or building brand awareness) and understand your audience\u2019s demographics, needs, and search behavior.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Brainstorm_Seed_Keywords\"><\/span><strong>Step 2: Brainstorm Seed Keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Seed keywords are basic terms related to your niche. Think about your products, services, or topics you want to rank for. Utilize customer feedback, FAQs, and brainstorming sessions to generate an initial list.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Use_Keyword_Research_Tools\"><\/span><strong>Step 3: Use Keyword Research Tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Enter your keywords into keyword research tools to generate ideas, see search volume, competition, and trends. Popular tools include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/business.google.com\/in\/ad-tools\/keyword-planner\/\"><strong>Google Keyword Planner<\/strong><\/a><strong>:<\/strong> Free, great for basic research.<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/\"><strong>Ahrefs<\/strong><\/a><strong>:<\/strong> Comprehensive SEO suite with deep keyword analysis.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.semrush.com\/\"><strong>SEMrush<\/strong><\/a><strong>:<\/strong> Powerful for competitive analysis.<\/li>\n\n\n\n<li><a href=\"https:\/\/neilpatel.com\/ubersuggest\/\"><strong>Ubersuggest<\/strong><\/a><strong>:<\/strong> User-friendly and affordable.<\/li>\n\n\n\n<li><a href=\"https:\/\/neilpatel.com\/ubersuggest\/\"><strong>Moz<\/strong><\/a><strong>:<\/strong> Good for keyword difficulty and SERP analysis.<\/li>\n\n\n\n<li><a href=\"https:\/\/answerthepublic.com\/\"><strong>AnswerThePublic<\/strong><\/a><strong>:<\/strong> Visualizes questions people ask around keywords.<\/li>\n\n\n\n<li><a href=\"https:\/\/trends.google.com\/trends\/\"><strong>Google Trends<\/strong><\/a><strong>:<\/strong> Tracks search interest over time.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Analyze_Search_Intent\"><\/span><strong>Step 4: Analyze Search Intent<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Understand why users are searching for a particular keyword. Search intent usually falls into four categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Informational:<\/strong> Seeking information or answers.<\/li>\n\n\n\n<li><strong>Navigational:<\/strong> Looking for a specific website or brand.<\/li>\n\n\n\n<li><strong>Transactional:<\/strong> Ready to make a purchase or take action.<\/li>\n\n\n\n<li><strong>Commercial Investigation:<\/strong> Comparing products or services before buying.<\/li>\n<\/ul>\n\n\n\n<p>Align your keywords and content with user intent for better results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Evaluate_Keyword_Metrics\"><\/span><strong>Step 5: Evaluate Keyword Metrics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When choosing keywords, consider these metrics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Search Volume:<\/strong> Average number of monthly searches.<\/li>\n\n\n\n<li><strong>Keyword Difficulty\/Competition:<\/strong> How hard it is to rank for the keyword.<\/li>\n\n\n\n<li><strong>CPC (Cost Per Click):<\/strong> Useful for PPC insights.<\/li>\n\n\n\n<li><strong>Trends:<\/strong> Check if interest is growing, steady, or declining.<\/li>\n\n\n\n<li><strong>SERP Features:<\/strong> Whether the keyword triggers snippets, local packs, ads, etc.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_6_Find_Long-Tail_Keywords\"><\/span><strong>Step 6: Find Long-Tail Keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Long-tail keywords are less competitive and often convert better. Use tools and Google autocomplete to discover these longer phrases.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_7_Analyze_Competitors_Keywords\"><\/span><strong>Step 7: Analyze Competitors\u2019 Keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Look at what keywords your competitors rank for. Tools like Ahrefs and SEMrush allow you to analyze competitor sites and find keyword gaps and opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_the_Right_Keywords\"><\/span><strong>How to Choose the Right Keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Align keywords with your content and business goals.<\/li>\n\n\n\n<li>Prioritize keywords with a good balance between volume and competition.<\/li>\n\n\n\n<li>Focus on keywords with clear search intent matching your offerings.<\/li>\n\n\n\n<li>Mix short-tail for visibility and long-tail for conversions.<\/li>\n\n\n\n<li>Target local keywords if relevant.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Keyword_Research_Mistakes_to_Avoid\"><\/span><strong>Common Keyword Research Mistakes to Avoid<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ignoring search intent and targeting irrelevant keywords.<\/li>\n\n\n\n<li>Choosing only high-volume keywords that are too competitive.<\/li>\n\n\n\n<li>Neglecting long-tail keywords.<\/li>\n\n\n\n<li>Forgetting to update keyword research regularly.<\/li>\n\n\n\n<li>Overstuffing keywords in content (<a href=\"https:\/\/seotoolzz.com\/blog\/what-is-keyword-stuffing\/\">keyword stuffing<\/a>).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advanced_Keyword_Research_Tips\"><\/span><strong>Advanced Keyword Research Tips<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use <a href=\"https:\/\/search.google.com\/search-console\/about\"><strong>Google Search Console<\/strong><\/a> to find keywords you already rank for.<\/li>\n\n\n\n<li>Explore <strong>voice search<\/strong> queries and natural language phrases.<\/li>\n\n\n\n<li>Analyze <strong>related searches<\/strong> and \u201cPeople also ask\u201d sections.<\/li>\n\n\n\n<li>Utilize <strong>content gap analysis<\/strong> to identify overlooked keyword opportunities.<\/li>\n\n\n\n<li>Segment keywords by user journey stage: awareness, consideration, decision.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Organize_and_Track_Your_Keywords\"><\/span><strong>How to Organize and Track Your Keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Use spreadsheets or SEO tools to track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keyword list<\/li>\n\n\n\n<li>Search volume<\/li>\n\n\n\n<li>Competition<\/li>\n\n\n\n<li>Intent<\/li>\n\n\n\n<li>Current ranking (if applicable)<\/li>\n\n\n\n<li>Content ideas or status<\/li>\n<\/ul>\n\n\n\n<p>Regularly update your list and adjust your <a href=\"https:\/\/seotoolzz.com\/blog\/seo-basics\/\">SEO basics<\/a> strategies based on performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keyword research is the foundation of a successful SEO strategy. Without understanding what your target audience is searching for, your content, products, or services may remain invisible online. In this comprehensive guide, we\u2019ll walk you through everything you need to know about keyword research from the basics to advanced techniques, to help you boost your<\/p>\n","protected":false},"author":1,"featured_media":1236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,49,47,45,46,48,44,50,1],"tags":[],"class_list":{"0":"post-1234","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ai","8":"category-alternatives","9":"category-education","10":"category-how-to","11":"category-information-technology","12":"category-marketing","13":"category-news","14":"category-social-media","15":"category-tools"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to do keyword research for seo (Detailed Guide)<\/title>\n<meta name=\"description\" content=\"Use 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